I am a London-based, award-winning graphic designer with a passion for strategy, systems and breaking the rules.
WIEDEN+KENNEDY LONDON
Air Max Day
Inspired by the defiant ethos of 1960s London's Pirate Radio movement, Nike Air Max Day 2023 channels rebellion and innovation.
Mirroring the movement's bold broadcasting from unconventional locales, the design pays homage to Air Max's trailblazing approach. Just as Pirate Radio challenged musical norms, Air Max disrupted the sneaker industry with visible Air cushioning, symbolising rebellion.
GREY LONDON
Tylko Brand Campaign
AWARDS
2x D&AD Shortlist
Type Directors Club Winner (Gold)
Dutch Creativity Awards Winner (Bronze)
5x Creative Circle Awards Winner (2x Gold, 1x Silver, 2x Bronze)
Furniture that fits. For people that don’t.
We crafted a generative design system for Tylko, proudly launching it in the Netherlands. Collaborating with STUDIO DUMBAR/DEPT®, we established a bold brand platform, motion system, and tone of voice, anchored by a vibrant cream and blood orange palette.
Drawing inspiration from Tylko's bespoke furniture and shelving units, our design system mirrors furniture grids, ensuring every detail reflects the brand's commitment to personalized excellence.
WIEDEN+KENNEDY LONDON
Nike Running
Running in London is hard. If it was easy, Londoners wouldn’t do it.
We Run With It is Nike’s running platform embracing obstacles that London’s casual runners face and celebrating their unbeatable spirit. To connect with our audience, we bring our POV to the streets through guerrilla marketing, inspiring them to keep it moving while their runs unexpectedly become agility training.
GREY LONDON
Queer Nail Bar
Throughout history, nails have held deep significance for the queer community, symbolizing defiance and self-expression amidst societal norms.
Today, as co-chair of Grey Unite, I have been spearheading a monthly communal nail bar open to everyone in the office. Each month, I design a poster inspired by different visual styles significant to the queer community.
Rooted in joy, curiosity, and intersectionality, this event serves as both a design exercise and a community-building opportunity, fostering visibility and inclusion.
CENTRAL SAINT MARTINS
men don't know that women poop
Embarking on an exploration of the intimate yet often overlooked realm of women's public toilets, this project delves into the complex dynamics surrounding female restroom experiences.
Drawing from a diverse collection of anonymous surveys placed within female toilet cubicles, the project shines a light on themes of cultural shame, patriarchy, and disgust intertwined with women's toilet behaviors. By directly showcasing participants' unfiltered responses, it unveils the personal thoughts and reflections penned down when no one's watching, providing a raw and authentic glimpse into this private domain.
Conducted as a part of the final year thesis at Central Saint Martins, this project ventures to challenge societal norms and provoke critical conversations about gender, space, and privacy in public settings.
CENTRAL SAINT MARTINS
Sustainable Wayfinding System
For the past three years, Central Saint Martins has commissioned me to create sustainable pocket maps and a wayfinding system for two of their sites. With a total print run of 6000 copies, I've designed, prepared, and hand-printed each map in-house, prioritizing sustainability and recyclability throughout the process.
Utilizing risograph printing with soya ink and recycled paper made from post-consumer waste—specifically grapes and corn—the maps not only guide students but also promote eco-conscious design and production practices.
Now serving as the main wayfinding system for both sites, these maps are distributed to all students and visitors.
