Pirate Radio Poster

Poster designed and printed for Wieden+Kennedy London’s internal Air Max Day 2023 inspired by Pirate Radio.
As Air Max sneakers represent persistence and independence, the brief was to come up with a poster to accompany a special Pirate Radio style audio session embodying the spirit of rebellion.

Tylko Brand Campaign 2023

Furniture that fits. For people that don’t.

Generative design system for Tylko - a next-generation furniture company, improving homes through premium, customised storage furniture.

Drawing inspiration from the shelving units themselves and the bespoke aspect of Tylko products, the design system is based on structures reflecting furniture grids.

In partnership with STUDIO DUMBAR/DEPT, we established a bold new brand platform, motion system and TOV and launched it all through a brand campaign in the Netherlands.

Nike Running Live Brief

Running in London is hard. If it was easy, Londoners wouldn’t do it.

‘We Run With It’ is Nike’s running platform embracing obstacles that London’s casual runners face and celebrating their unbeatable spirit. To connect with our audience, we bring our POV to the streets through guerrilla marketing, inspiring them to keep it moving while their runs unexpectedly become agility training.

A campaign on pavement slabs protecting runners’ ankles, frequently hurt on wobbly pavement slabs.

men don’t know that women poop

This project explores relationships between women and public toilets.

Based on a collection of tens of anonymous surveys placed inside female toilet cubicles, this project takes a deep dive into cultural shame, patriarchy, and disgust surrounding women’s toilet behaviours.

Directly featuring participants’ responses, it unveils personal thoughts written down when no one’s watching.

Visual Identity for a vape brand

Visual identity for mindful vape brand.
BRIEF: Advertise vapes.
BENEFIT: Vaping provides you with breathing exercises.
INSIGHT: Both breathing exercises and smoking has a relaxing effect.

Daily Poster Challenge

A design exercise where I challenged myself to make one poster in a day featuring one line from the day that stuck with me. Below are my favourite ones.

Shame, disgust and taboo in visual (and ideological) communication

BA dissertation; a handmade publication exploring concepts of disgust and shame in graphic communication design.
The work features a case study of two other design projects exploring those themes and act as a scaffolding for research presented in this publication.

Sustainable wayfinding for Central Saint Martins

This project has been commissioned by Central Saint Martins includes two sustainable pocket maps (with total print run of 6000 copies) and wayfinding system for two CSM sites.

All the work is printed using risograph (soya ink) and recycled paper made from post-consumer waste.

To learn more about this project, click here to read an interview with me on University’s website.

New Journalist Magazine

Visual identity, art direction and editorial design for New Journalist Magazine.
Co-owning and producing a long-form photojournalism magazine aimed to be a platform for underrepresented photographers and creators.