cycling campaign made in collaboration with Transport for London
This project has been a part of a live brief led by TfL Head of Experience Hanna Kops.
The objective was to encourage TfL users to cycle more often.
My response to the brief was designing a campaign offering plant seed dispensers around London and its suburbs, encouraging families to cycle and collect all of them on their way.
The objective was to encourage TfL users to cycle more often.
My response to the brief was designing a campaign offering plant seed dispensers around London and its suburbs, encouraging families to cycle and collect all of them on their way.
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