NIKE RUNNING
We Run With It.
What
Live Brief
Role
Creative + Designer
Client
Nike London
Agency
Wieden+Kennedy London
Year
2023
Running in London is hard. If it was easy, Londoners wouldn’t do it.
‘We Run With It’ is Nike's running platform that champions the resilience of London's runners, transforming obstacles into badges of honour. Taking ownership of the entire project lifecycle, from conceptualization to design, our journey included presenting our ideas directly to Nike executives. Through guerrilla marketing strategies, we activated the streets and ignited a movement, inspiring Londoners to embrace the challenges of urban running with unwavering resolve.
