TYLKO BRAND CAMPAIGN
Furniture that fits.
For people that don't.
What
Brand campaign
Role
Lead Designer
Client
Tylko
Agency
Grey London
Year
2023
A perfect fit.
Inspired by Tylko's bespoke furniture and shelving units, the design system revolves around structures mirroring furniture grids, ensuring every aspect reflects the brand's commitment to personalised excellence.
Leading the charge as the lead designer, we crafted a generative design system for Tylko, which we proudly launched in the Netherlands.
In collaboration with STUDIO DUMBAR/DEPT®, we embarked on a transformative journey, establishing a bold new brand platform, motion system, and tone of voice. Anchored by a palette of only two colours - cream and blood orange - our brand identity exudes vibrancy and sophistication, perfectly encapsulating Tylko's ethos.
AWARDS
Type Directors Club
Communication Design Winner (Gold)
Dutch Creativity Awards
Craft: Animation & Motion Design Winner (Bronze)
D&AD
Graphic Design: Motion Design Shortlist
Graphic Design: Integrated Shortlist
Creative Circle Awards
Best Branding Campaign Winner (Gold)
Best Outdoor Craft Art Direction Winner (Silver)
Best Outdoor Craft Graphic Design Winner (Bronze)
Best Outdoor Craft Typography Winner (Bronze)
Best Writing for Design Winner (Gold)
TEAM
Executive Creative Director David Wigglesworth
Head of Design Liam Thomas
Creative Directors Angela Harding, Terry O’Neill
Creative Gnome Taylor
Senior Integrated Producer Michelle Kasper
Lead Designer Weronika Szklarek
Designer Felix Townsend
Artworker Matt Sankey
Content Producer Jack Pethurst
Motion Graphics Gabriel Lindsay, Kit Suman
Editors Euan McGrath, Blake Dixon, Ollie Flux
Managing Director Jonny Tennant-Price
Business Director Rob Gray
Account Manager Mica Dickson
Global Head of Strategy David Toussaint
Planner Rory Hall
Design Studio STUDIO DUMBAR /DEPT®
CGI Artist Andreas Wannerstedt (Kloon)
